When a vision for sustainable tourism meets the corporate social responsibility of leading domestic institutions, stories are born that transcend local borders. HT Eronet, as one of the pillars of economic development in Bosnia and Herzegovina, has once again confirmed its role as the general patron of the "Ćiro Cycling Events" and a primary sponsor of the HerzegovinaBike association. This long-standing cooperation is more than just support for event logistics; it is a vital pillar in achieving the association's strategic goals. Our partnership brings much more than support for sporting events—it represents a true "tailwind" for projects that position Bosnia and Herzegovina on the map of Europe's most significant cycle tourism corridors.
More Than Sponsorship – A Shared Vision for Development
In the world of professional cycling, sponsorships have long since evolved beyond a logo on a jersey. Examples from global giants like Continental or Oakley show that the most successful partnerships are those that share a common DNA. It is on these foundations that the cooperation between HT Eronet and HerzegovinaBike rests.
"All these successes did not happen overnight; they are the result of a shared vision and the continuous support of partners who believe in the Ćiro project. We are immensely grateful to HT Eronet for growing with us and for recognizing the moment in which cycling in our country ceases to be just recreation and becomes a serious economic and tourism branch," stated Toni Zorić, President of the HerzegovinaBike association.
"Ćiro" Heads Toward Europe and the "EuroVelo" Project
Thanks to the stability provided by our partners, HerzegovinaBike has made significant strategic moves this year. An official application has been submitted to the European Cyclists' Federation (ECF) to include the Ćiro route in the prestigious EuroVelo network..
In parallel, in cooperation with the World Bank and the Italian agency TRT, the project is being developed “Giro di Ciro”. This ambitious plan involves the expansion and infrastructural preparation of the route connecting Belgrade, Sarajevo, and Mostar to Dubrovnik and Montenegro. This initiative promises to transform the former narrow-gauge railway into a modern "green highway" that connects the entire region.
Event Calendar: Six Cycling Events and a Spectacular Start in April
What outdoor enthusiasts look forward to most are the cycling events themselves. This year six Ćiro cycling events are planned throughout Herzegovina, set to gather hundreds of cyclists, families, and tourists.
The season begins spectacularly on April 26, 2026 , with the first and most massive event: The Ćiro Trail Cycling Event: Mostar – Čapljina. For years, this event has been known as a festival of cycle tourism, and the organizers promise a top-tier atmosphere and great fellowship. Given the traditionally high interest, the association advises: "Don't miss following our social media channels and register on time!"
Corporate Social Responsibility and Community Engagement
The Corporate Communications Department of HT Eronet emphasizes that supporting such projects is a natural extension of their mission to connect people. Promoting a healthy lifestyle, active tourism, and environmental awareness are values that HT Eronet actively lives through its sponsorships.
As the cyclists' wheels pass through the Herzegovinian karst, every pedal stroke is backed by strong logistics and the support of institutions that understand the power of sport. The partnership between HT Eronet and HerzegovinaBike is proof that with the right allies, visionary projects turn into a reality that benefits the entire society.
For more information on registrations and the cycling event calendar, visit the official website HerzegovinaBike.
