Oakley, a global synonym for innovation in the world of sports and a leader in high-performance eyewear and gear, proudly stands alongside the Blidinje BIKE Festival. However, this time the collaboration goes a step further – Oakley and the HerzegovinaBike Association have signed a strategic partnership agreement , bringing the Oakley brand into all projects run by the association aimed at promoting cycling, active lifestyles, and sustainable tourism.
This partnership goes beyond support for the Blidinje BIKE Festival – recognized as the largest cycling festival in Bosnia and Herzegovina – and extends to a wide range of initiatives throughout the year: recreational bike tours, professional races, educational programs, workshops with children, and promoting cycling as a means of everyday transportation.
“Oakley and HerzegovinaBike share the same DNA – an unwavering ambition and passion to push the boundaries of sport and community," stated Toni Zorić, president of the HerzegovinaBike association.
“Together, we will work on building a cycling culture that is accessible to everyone – from professionals to enthusiasts, from children to families. This collaboration marks the beginning of a major story in which cycling becomes more than just a sport – it becomes a way of life.”
A Brand that Inspires Movement and Progress
Oakley,for nearly five decades, has been synonymous with innovation and progress in the world of cycling. But it is much more than a sports brand – it is a symbol of vision, attitude, and lifestyle. Oakley’s philosophy “Be Who You Are” ,” is not just about wearing the gear, but about wearing your identity – without compromise.
“Be Who You Are” means staying true to yourself. It means celebrating authenticity, embracing diversity, and having the courage to be yourself – whether you're climbing a steep hill on a bike, building a community, or simply living your day on your own terms.
This philosophy perfectly aligns with the values of HerzegovinaBike – a shared commitment to building active communities, empowering individuals, and promoting a healthy, nature-connected lifestyle. "Oakley doesn’t just support sport – Oakley is shaping its future. This partnership with HerzegovinaBike is an opportunity to bring that philosophy to a region with immense potential for developing outdoor and cycling tourism,” said representatives Vision d.o.o., the official distributor of Oakley in Bosnia and Herzegovina.
Cycling as a Sustainable Future
In an age where conversations around green transition, environmental protection, and sustainable development are increasingly urgent, cycling is emerging as a concrete solution to modern societal needs. For years, HerzegovinaBike has been developing infrastructure, projects, and educational programs that promote cycling not just as a sport, but as a lifestyle that benefits individuals, communities, and the natural environment.
See You at Blidinje – the Heart of the Cycling Scene
Blidinje BIKE Festival, taking place from July 11 to 13, 2025, brings together cyclists from across the region. The festival features both recreational and professional races, including UCI Class 1 maraton and the Balkan Championship.
Everyone who wants to be part of this major cycling story can register through the official website: www.bbf.ba
